01
About the role
We're hiring a Director of Marketing to own marketing across both sides of Delnie: our own brand and products — Favhiker, Cloud Admin, Web Admin — and the growth work we deliver for clients.
This is a build-and-run role. You will inherit a capable team of specialists and a lot of unstructured demand, and your first job is to decide what we stop doing. You'll report to the founders and own the number.
02
What you'll do
- Own marketing strategy and the growth number across Delnie's own products and the client-facing Growth Hub.
- Build and lead the marketing team — hiring, structure, levelling, and performance.
- Set positioning and messaging for Delnie and for Favhiker, and hold the line on it.
- Own the marketing budget and its allocation across channels, headcount, and tooling.
- Build the reporting layer the founders use to make decisions — pipeline, CAC, LTV, payback.
- Partner with sales on lead quality, handoff, and conversion, rather than throwing volume over the wall.
- Decide which client engagements the Growth Hub takes on, and set the standard for delivery.
03
What you'll bring
- 8+ years in marketing, including 3+ leading a team and owning a budget.
- Track record across both brand and performance — you can build demand and capture it.
- Experience in an agency or services business, and with a product or app, or clear evidence you can operate in both.
- Comfortable owning a revenue number, not just marketing-qualified leads.
- Strong hiring instincts — you've built a team, not just inherited one.
- Fluent in the analytics: CAC, LTV, payback period, cohort retention, attribution and its limits.
- Direct communicator who can disagree with founders productively.
04
What you'll get
- Competitive compensation with regular reviews and performance bonuses
- Comprehensive health insurance and wellness support
- Dedicated learning budget for courses, tools, and conferences
- Flexible and hybrid working
- Generous paid time off
- Regular team events and an annual retreat